According to reports, Samsung has begun an internal review of its mobile division.

Samsung Electronics is currently evaluating its various business models.These reviews were supposed to end in July but were extended.The Elec has discovered Samsung’s cellular division’s management will probably be evaluated in August.

Samsung’s Enterprise Assist Job Power started reviewing in Q2.The Elec states that every 4 to 5 years it evaluates its business models and introduces measures to improve efficiency.Without warning, higher-ups express concerns about a specific business unit.

Samsung Galaxy S21 and S21 X

Sources told the outlet that the Samsung Cell evaluation is a “particular evaluation” due to weak cellular gross sales and supply chain points.The former is due to a drop in sales of Samsung’s Galaxy S21 collection, which began immediately after launch.Despite launching the S collection earlier than usual, Samsung only sold 13.5 million Galaxy S21 models in H1 of this year, according to The Elec.The S21 sold far less than previous Galaxy S smartphones.
Galaxy S21 gross sales are “extremely likely to miss Samsung’s gross sales goal.”

MediaTek may be dealing with Samsung chipset points.The chipmaker reportedly told Samsung it might not be able to meet all orders due to chip shortages and the company’s drop in the global smartphone market from first to second, right behind Xiaomi.

Samsung has a 12.5% global 5G smartphone market share, according to Technique Analytics.Apple has 29.8% market share, Oppo 15.8%, and Vivo 14.3%.

Samsung will probably be launching new products next week, including two new premium foldables.This phase may not be enough to reposition Samsung as the world’s leading vendor, but it will lead the foldables market share.