Remember when MSN Messenger ruled the social media world?Back in the day, it had everything a person could want.From the chatbox to status updates to a video calling feature that was far ahead of its time.
There were even some interesting ways to get someone’s attention, such as the all-powerful ‘Nudge’ button, which would literally shake your entire screen (we’re all guilty of using those), and who can forget those interesting winks.Those were the good old days!
That brings to mind the evolution of emojis and how their use has become an essential part of our daily lives.They have almost completely replaced the textual response because they are completely capable of conveying the message loud and clear even when used independently.
Leading brands are also using emojis to communicate with their existing or potential customers, while maintaining a tone that is easily understood by the current generation.
Today, as we commemorate World Emoji Day2021, let’s take a look at how Careem, a brand known for creatively engaging their customers through true social media tactics, uses Emojis to interact with customers while also having fun.
We’ll also look at the most popular emojis used by them and their customers, as well as the general opinion surrounding this trend.
Here is a list of the most frequently used emojis from the previous year.
(Greenheart)–this one should come as no surprise given that it is the colour of their logo.Careem has used this emoji over 8000 times in the last year.
(Wink)–This wink emoji was used over 1500 times in one year, making it the second most popular emoji.
(Hi-Fives) –Who doesn’t enjoy a good high-five?Last year, more than 700 hi-five emojis were sent, keeping confidence and spirits high.
(Hugging Face)–What better way to show your customers your support or love than with a hug?This was also used over 700 times.
(Rolling Eyes)–This clever emoji comes in useful after making a bitchy remark to their Twitter trolls.This emoji has been used over 600 times in the last year.One too many eye-rolls for a chatbot
Because Careem used a flood of Emojis on their social media pages, it is natural for customers to return the favour those emojis.Here is a list of the top five emojis sent to Careem by their customers.
(Laughter)–There are no surprises here.More than 7000 customers used this emoji to express their true feelings in the last year, proving that their style made people laugh.
(Heart Eyes)-Over 1100 customers used this emoji to express their appreciation for the service, the brand, or perhaps one of the Captains…
(Angry Face)-there were over 500 angry customers as well, so you can’t please everyone, right?
(Thumbs Up)–they received over 700 thumbs up.This is the most boring emoji, in our opinion
Eye Rolls)-over 800 people became irritated and rolled their eyes at them as well.It’s okay, we understand!Everything is part of the game!