Smartphone Maker realme Sets Up Assembly Plant in Lahore

One of many leading global smartphone brands, realme, has introduced that it has set up a neighborhood assembly plant in Lahore.

Talking to ProPakistani, Sherry Dong, realme’s Director Marketing Southeast Asia, South Asia & Latin America revealed that the decision was made in view of the rising demand for realme smartphones in Pakistan, in addition to the love and trust Pakistanis have shown in realme products.

Responding to a question of whether or not the local production will make smartphones more accessible to Pakistanis, Sherry stated that one of many beneficial properties would definitely be the affordability of realme phones and products for the Pakistani shoppers, in addition to job creation and a larger socio-economic influence.

Sherry further informed that the local assembly setup will produce smartphones, in addition to other realme AIoT products to accelerate digital and technology uptake in the country.

“In the test run of our local assembly line in Lahore, the brand new realme C21 that has already seen a considerable price drop of around PKR 5,000, a feat that passes on the real benefit to the end-user,” she revealed.

realme GT Neo – an reasonably priced 5G ‘flagship killer’

realme also gave ProPakistani a sneak peek into its upcoming GT Neo – an reasonably priced 5G ‘flagship killer’ that will set the tone for the reasonably priced 5G race in Pakistan.

The phone will soon be released in Pakistan and can include a 6.43-inch Tremendous AMOLED, 120Hz show, a MediaTek MT6893 Dimensity 1200 5G chipset, an Octa-core (1×3.0 GHz Cortex-A78 & 3×2.6 GHz Cortex-A78 & 4×2.0 GHz Cortex-A55) CPU, Mali-G77 MC9 GPU, and extra.

More details concerning the cellphone, its variants, launch time, and pricing will be shared by realme with ProPakistani soon.

Popularizing 5G in Pakistan

“realme continues to be a ‘popularizer of 5G’, building a various portfolio of 5G products globally in addition to in Pakistan,” Sherry stated.

According to realme, the brand was named the fastest-growing player in global 5G smartphone sales by Counterpoint Research with a 3465% YoY growth in Q1 2021. In 2021, realme plans to increase the ratio of 5G devices in its whole product lineup to 70% as compared to 40% in 2020.

The realme GT Collection is the company’s first 5G flagship phone collection which the company terms as an ‘reasonably priced flagship killer’. The phone is ready to be launched in Pakistan ‘very soon’.

Promoting an AIoT ecosystem

“realme hopes to convey many different leap-forward products to additional key consumer electronics categories and provide a more comprehensive and advanced experience for young individuals with its AIoT ambition,” Sherry informed.

“The new ‘1+5+T’ technique is a progression from the previous ‘1+4+N’ technique and further expands realme’s AIoT ecosystem and product portfolio,” she revealed.

The 1+5+T technique translates into 1 smartphone – as realme’s smartphones are at the center of its AIoT ecosystem, and 5 key categories for realme’s AIoT products i.e. the True Wi-fi Stereo (TWS), Wearables, TV, Smart Speakers, and Laptops.

“The ‘T’ stands for TechLife, realme’s open partner platform, which goals to help progressive and dynamic AIoT startups through the sharing of realme’s own sales channels and provide chains,” she explains.

Moreover, during a latest world realme GT launch event, realme also offered a sneak peek into its first tablet, the realme Pad, and the company’s first-ever laptop, the realme Book, which will be launched in the coming months. realme also plans to launch its AIoT products in Pakistan sooner or later.

Realme’s future in Pakistan

Owing to the successes, realme has built a powerful community in Pakistan in the short span since its launch in the country. “We engage with our fans beyond just the product launches through their Instagram images account @shotonrealme_pakistan whereas running surprise campaigns to keep them energized as well,” Sherry told ProPakistani.

“Pakistan is an extremely important marketplace for realme and has a particular focus as one of many top 4 international locations in South Asia for the brand. realme became the first smartphone brand to promote over 1,000,000 units in less than a year – a major milestone that endorses the popularity of realme as a fan-favorite brand in the country,” she added.